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The following quote is addressed to Navy service-members, but I would presume the guidance is true for ALL Active Duty service members:
“Political Activity
“Sailors may generally express their personal views about public issues and political candidates on internet sites, including liking or following accounts of a political party or partisan candidate, campaign, group or cause. If the site explicitly or indirectly identifies Sailors as on active duty (e.g., a title on LinkedIn or a Facebook profile photo), then the content needs to CLEARLY and prominently state that the views expressed are the Sailor’s own and not those of the U.S. Navy or Department of Defense.
“Sailors may NOT engage in any partisan political activity — such as posting direct links to a political party, campaign, group or cause on social media — which is considered equivalent to distributing literature on behalf of those entities, and is prohibited. Similarly, as a leader, you cannot suggest that others like, friend or follow a political party, campaign, group or cause.”
Additional information is available in the Department of Defense Directive on Political Activities by Members of the Armed Forces:
“Endorsements
“Navy leaders must not officially endorse or appear to endorse any non-federal entity, event, product, service or enterprise, including membership drives for organizations and fundraising activities. No Sailor may solicit gifts or prizes for command events in any capacity — on duty, off duty or in a personal capacity.”
The quote above is from page 4 of the 2019 Navy Social Media Handbook PDF. To download the entire handbook, click [HERE]
Dave